project two: countdown - creative brief

possible titles:

-package

-the delivery

-present
-gift rap
-rip wrap

This project will be executed through stop-motion photography. The subject is a cube wrapped in ten layers of paper. Each layer displays the number of its layer, as it appears in order. Each number will be designed in a unique way, but references the previous one. Each layer will be ripped/cut through to reveal the next. As the sequence transpires, the remnants of the previous layer's ripping is still seen, resulting in a building up of paper/material scraps. When the sequence reaches the end, the contents of the box is revealed. It will mimic the ways in which people wrap gifts, and the anticipation to discover the contents of the giftbox.

The audience can be anyone, as the numbers don't necessarily pertain to certain demographic. However, those who are visually aware will appreciate it more. Having said this, the ideal audience member is someone who is aware of "clever" design and typography. Each number/box design will be carefully crafted to establish a unique and strong design that, within the context of the countdown, will show the audience a visually interesting, unpredictable countdown.

I would want the audience to learn about the merging of physical design and typography, and how it can be executed within a series. Also, I hope to achieve anticipation by giving the audience little to no clue as to what the next number in the series will look like. When the unwrapping reaches the end of the countdown, the contents of the box will be revealed; I hope the viewer wants to find out what it is.

The contents of this project include various colours and textures of paper, other materials like ribbon, and (of course) a box. I will begin by wrapping the box with the "number one" design, and work up to ten. This way, as I rip through, they will be in reverse order (countdown). I plan on taking twelve photos per number; there will be twelve frames per second. I plan on keeping it simple to avoid confusion. The box and wrappings will inevitably move slightly from picture to picture, but that is fine.

This is something I found that shows a sequence transpiring through uniquely designed elements that work as a series:

Here is a quick mock-up version I made to capture the general look/feel: